What Clients Say

Our brand planning process is grounded in the work of David Aaker,* global thought leader on brand management. We subscribe to his premise that organizations should “look to the loyal customer for brand insights.”

As Aaker explains, “The hard-core customer will likely have a relationship with the brand that is worth understanding, because it represents the potential that the brand is capable of achieving. The challenge is to reinforce that relationship and expand the loyal base.”

We recently decided to take some of our own medicine.  We hired a firm called Sales Dynamix to interview nine “perfect-fit clients” of ours to get a better understanding of what these clients value most about our work. With the clients’ permission, we share a sampling of comments from:

Lars Barber, principal, Baird & Associates, an engineering firm.

Paul Beste, chief operating officer, The Heartland Funds, a mutual fund company.

Susan Dreyfus, CEO, Alliance for Children and Families, a national umbrella organization for social service agencies. 

Tom Duffey, owner and CEO, Plastic Components Inc., a manufacturing company.

Colleen Ellingsen, president, the Coalition for Children, Youth and Families (formerly Adoption Resources of Wisconsin), an umbrella organization for Wisconsin’s foster care and adoption service providers.

Jennifer Jones, former interim director, Wisconsin Children’s Trust Fund, a statewide child abuse prevention agency.

Greg Milliken, executive vice president, Neighbor to Family Inc., the country’s leading provider of foster care services that keep siblings together.

Peggy Niemer, retired vice president of human resources, Children’s Hospital and Health System, comprising 14 business units and 5,000+ employees.

 * David Aaker is Vice Chairman of Prophet and is not affiliated with Curley Communication.