Curley Communication is a brand planning consultancy.

We help organizations uncover their own compelling, differentiating answer to a question that’s as defining as they come:  

What can and should our name stand for in the eyes of our target market? 

The answer comes not from us, but from each organization’s own “perfect-fit clients” (or donors or employees or members, depending on the brand’s primary target).  

Once we’ve got that nailed, we apply a couple decades’ worth of study and experience to help our clients answer the obvious follow-up question: 

How will we align all our marketing and operating decisions to consistently build this brand identity?

And let’s face it. If you can get those two answers right, all the others come a whole lot easier.