Presentations
Anne regularly speaks to management teams, business and professional associations, non-profit groups and other audiences on best practices in "brand planning". Her five presentations include:
Market-centric branding: A short path to smarter business decisions
A lively case study illustrating how a small or mid-size business can apply the same strategies Procter & Gamble employs to develop a compelling, differentiating brand identity…and how to use the strategic clarity that results to gain a higher ROI on marketing and the business overall.
The presentation includes practical, actionable ideas for clarifying your own brand identity. In other words, it’s a quick tutorial, not a sales pitch. Comments from those who've attended include:
- From Mary Isbister, CEO, GenMet Metal Fabrication: “I would like to thank you for a wonderfully informative and thought-provoking session this morning. I consider my time to have been extremely well spent…”
- From Dave Vetta, CEO, First Business Bank Milwaukee: “Both I and [one of the bank’s clients] found it worthwhile and thought provoking.”
- From Amber Burke, president of the Wisconsin chapter, Society for Marketing Professional Services: "Your presentation was fabulous and very well received. I truly enjoyed it and learned a lot!"
- From Karen Vernal, CEO, Vernal Management Group: “Your information was clear and thought provoking; your delivery, authentic and warm.”
- From Jim Schlater, Co-owner, Secure Fire & Safety LLC: "Thank you for including me at your presentation. You are passionate about what you do and I'm very impressed with your work. I especially like the customer-focused information gathering for that is useful and objective."
Member-driven branding: How to make your value proposition irresistible.
This case study tells the turnaround story of a national membership association that went from double-digit losses in revenue and members to a quarter-million-dollar surplus, a 95% retention rate and a surge of new members – all because of a branding project that gave the leadership team strategic clarity. “Becoming crystal-clear on how we should focus both our marketing and our overall resource allocation has made all the difference for us,” says the organization’s chief operating officer. This presentation tells how they went about it.
Employee-driven branding: How to attract "perfect-fit employees."
This case study features an employer branding project that we conducted for one of the nation's top health care systems. Concerned about the projected shortage of nurses and other health care professionals, the system wanted to set itself apart with a compelling, credible identity as the best choice for professionals who fit its culture. The branding research and recommendations featured in this presentation led to significant changes and positive outcomes for this health care provider.
Donor-driven branding: A gateway to more successful fundraising
A case study full of actionable ideas featuring a non-profit organization that needed to clarify its “value proposition” and brand positioning to compete more effectively for funding from perfect-fit donors.
Building Community through Communication
A half-day workshop that helps leadership teams better understand the keys to gaining awareness, understanding, credibility and shared ownership as they assess their own organization’s strengths and weaknesses in these areas.
